If you thought last winter’s lift upgrades were a big deal, buckle up. Alterra Mountain Company just announced a jaw‑dropping $400 million investment across its resorts this year, and Deer Valley is set to get the lion’s share. Translation: we’re about to see the most dramatic growth in resort history – and that’s saying something.
The Stats That Matter
- Almost 80 new runs & six new lifts. Building on the 20 new runs and three lifts introduced last winter, this year’s build‑out continues with nearly 80 more runs and six additional lifts. The highlight? The East Village Express gondola, which will link the fresh terrain directly to Park Peak.
- 3,700 acres added. Once complete, Deer Valley’s expansion will add 3,700 acres of skiable terrain, pushing the resort into the ranks of North America’s largest.
- New bubble chair. Last season’s debut of a six‑person bubble chair was a taste of what’s coming. Expect more tech‑packed lifts that keep you warm and move the masses in style.
Why You Should Care
This isn’t just about skiing more runs—though let’s be honest, we’re all here for that. The expansion signals a shift in luxury mountain living. More terrain and better lifts mean new neighborhoods and development opportunities. The premium for slope‑side properties is likely to climb as ski‑in/ski‑out access becomes even more coveted.
With 3,700 acres of new terrain, Deer Valley will draw comparisons to heavyweights like Vail and Whistler, but our resort maintains its ski‑only exclusivity and service standards. That combination keeps value high and supply tight—a perfect storm for investors and second‑home buyers.
Beyond Deer Valley
Alterra’s investment isn’t limited to Utah. They’re also funding:
- A new skier services building at Snowshoe, WV.
- Replacement of the aging Rainier Express lift with a high‑speed quad at Crystal Mountain, WA.
- Premium lounges at Stratton, Palisades Tahoe, and Steamboat.
- Major snowmaking upgrades at Winter Park, CO.
- A renovated lobby and marketplace at Mammoth Mountain’s Westin Monache.
These improvements show that Alterra is betting big on mountain recreation and guest experience, but the star of the show—let’s be honest—is still Deer Valley.
Want In on the Action?
- Tour existing ski‑in/ski‑out communities like Montage Deer Valley and Empire Pass. Comparing established neighborhoods with what’s coming will help you spot opportunities.
- Stay tuned for pre‑construction opportunities. I’ll keep you posted on new neighborhoods, from Marcella to yet‑to‑be‑named communities launching alongside the new lifts.
External Reading
- For more on the broader announcement, read TownLift’s full report on Alterra’s capital investment.
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